Digital Customer Experience at OLA
December 24, 2021
Privately-owned Indian company with 3,000+ employees and $300M+ revenues providing rideshare, delivery and electric scooter manufacturing
Digital Platforms
OLA App
Problem
200 million customers served in a country of 1.3 billion+ and 320 million+ smartphone users
Solution
DCX strategy refinement focusing on overshot and undershot digital customers with specific focus on cash payments, incentives for digital loyalty and alternative business models
Seamless DCX is a key to mass digital adoption. Companies have to carefully look at overshot and undershot customers and constantly expand their digital offerings to capture these customers.
Nagesh Ramesh, Ph.D.
Digital Transformation Expert
Growing family-owned business operating within convenience store, gas station and fast food industries. $11B+ in revenues, 30,000+ employees and 900+ stores.